3M Airbay Californian Decking Company Carl Lyttle Photography E-Tec Fin London Gavin Smith Photography Guardian iT Group Infoshare Limited Inspiring Eve Melon Events Morse Developments Philip Morris International Ralf Obergfell Rodono Sungard TAG Heuer The Football Association TAG HEUER wanted to inspire their sales team by introducing a new incentive scheme. The more watches sold meant more points earned. These could be converted to various branded gifts ranging from key rings, pens, clothing, watches and even an all expenses paid trip to Monaco. The campaign was launched at London’s Vinopolis by TV celebrity Kirsty Gallagher BUT not the legendary Bruce Forsyth?!? We thought the “What do points make?” catch phrase would have been rather more appropriate…