a creative environment

The Football Association

Deliverables:

  • Magazines
  • Media Packs
  • Tickets
  • Press Ads
  • Programmes
  • Fact sheets

The Football Association are the governing body of football in England and are responsible for developing and regulating the game at all levels from international football right down to grassroots level.

Referee Magazine

Our approach for the referee magazine was to use monotone imagery to relect the man (or woman) in black.

We gave each key article a 'divider spread' to help carry the idea through. The use of dynamic photography from our friends at Action Images bought our idea to life.

"Design with passion springs to mind when I think about THE FOREST. Whilst being a pleasure to work with, their creativity is second to none."

Tom Harold
Marketing and Brand Manager, The FA

Match Day Ticket and Wallet

We were lucky enough to design the first ever ticket for the New Wembley Stadium - a true honour for any football fan.

England U19 Programme

Designing match day programmes gave us the opportunity to learn about and follow up and coming England stars.

Fact Sheet and Folder

We were asked to design a set of factsheets aimed at 10-16 year olds covering topics such as history and racisim. They were sent out in a folder where we cleverly turned the pocket into a football!

Euro 2000 Media/Supporters Pack

The official Media/Supporter pack was an oversized season ticket which contained a series of postcards that could be sent back home to England. The pack was given out at training sessions in Spa. Apparently Alan Shearer took loads of them and Kevin Keegan LOVED IT!